Choices to Think About...

1. Compelling color. The choice of color plays a huge part in a well-designed sign. Think of “Coke red” or “McDonald’s yellow.” Often, color can help convey a brand’s identity.

Studies have shown that 80 percent of the recognition of a trademark is due to its color.  

2. Contrast for readability. A sign’s contrast will usually determine its readability. Contrast, therefore, is a huge factor for any engaging sign.

  A dark color on a very light background, or the opposite of that -- black on white or white on blue. Pairing similar colors can decrease a sign’s readability.

3. Size  Simply put, the larger the letter, the easier it is to read. This is especially important if you’re creating roadside signage or signs that will be displayed at a significant distance -- at a conference, for instance.

 Typefaces also affect legibility, While you may want script to convey a certain style, it may be difficult for people to read it over greater viewing distances